I Sell Homes for $3,000
Plus 2.5% Co-broker Commission, Regardless of the Price of Home. 
 

That's a savings of over $4,000 on the sale of a $200,000 home. Enter the price of your home in the calculator below to find out who much you can save.

It doesn't need to cost $12,000 to sell a $200,000 home.

I'm trying something different, offering a full service listing service that charges a flat fee of $3,000 plus 2.5% co-broker commission, regardless of the price of your home.   Take a look at the calculator on the right.

With this service, you'll receive all of the traditional real estate services, backed by top brokerages that close millions in transactions every year. 

And with Picket Fence Investment, you'll receive services that other agents don't offer.  You'll get transparent pricing - photos are included, costs for open houses are included, and there are no additional brokerage fees at closing.   Your listing is promoted with door-to-door, visits to local businesses and quality digital advertising to our propriertay "buzzmaker" universe.  I'm a political operative who has led political campaigns in 18 states, and we're using some of the same approaches that top campaigns use to win campaigns. 

Below you'll find a detailed list of frequently asked questions that I wrote with one goal in mind; I want you to know exactly what you're getting for your money and what you'll be charged.  No surprises, and no added fees.

With Picket Fence you get the best of both worlds.  Creative and effective real estate practices with fair and transparent pricing. backed by top brokerages with deep experience in the Minnesota and Wisconsin markets.  

Frequently Asked Questions

I sell homes for a flat fee of $3,000 plus 2.5% co-broker commission - regardless of the price of the home.   There’s not much fine print - but I want you to know exactly what you’re being charged and I don’t want any prices to be a surprise.  

Here are some things you should know:

  • Does this include closing costs? No, the fees that you see are the fees to sell your home, not your closing costs.   We’re not aware of any real estate agents that include closing costs as part of their fees - these are commonly separate costs that are charged at closing. 
     
  • Does a lower price mean a lower level of service? There’s a myth that there are two types of brokerage: “Full service” and “limited service,” and that anyone that charges less than 6% commission is “limited service.”  Some agents will use this to scare consumers into thinking that anything less than 6% commission will mean worse service, and it’s simply not true.  I charge less by working efficiently and with low-overhead and I believe that real estate agents should be working to lower prices.  Listing homes isn’t the only thing that I do; there is less pressure to make a lot of income on each listing; I charge less by working efficiently and keeping costs low. 
     
  • Can I go lower than the 2.5% co-broker commission? Sellers can consider offering a lower commission to the buyer’s agent, but I wouldn’t recommend it.   It’s not ethical to steer clients away from homes with a lower commission, but agents are human and I don’t want there to be any risk of an agent not bringing buyers to your home.  I hope these costs go down as our industry changes but for now, I wouldn’t recommend going lower than the 2.5% co-broker commission.
     
  • Why are you offering this service?   I’m doing this because I really believe that it doesn’t need to cost $12,000 in real estate agent fees to sell a house.  I’ve purchased over 20 properties myself as an investor, and have seen first hand how expensive the process can be. The more I learn about the industry, the more I understand that there are smarter and better ways to sell homes. I think we need to actively work to make it less expensive to buy and sell a home. The industry is changing, and over time and the market will make this happen.  But for now, I want to do my part in speeding up this process to make it more affordable to buy and sell homes.
     
  • What if I want to cancel the listing agreement? Minnesota and Wisconsin state law allows for cancellation of a listing agreement at anytime.  There is one thing that I do differently than other agents; if you cancel the contract  I will send an invoice for $250 to cover the cost of the digital advertising, design of flyers, printing of flyers, and photographer.  Because I’m paying these costs ahead of time, I will bill you $250 to cover these costs if you cancel the listing.
     
  • Do you offer any discounts? I offer a standard “friends, family, and neighbors” pricing of $2,500 that I extend to downtown Minneapolis condos and to investors who are “flipping” homes.  Why downtown Minneapolis? I live and work in downtown Minneapolis, understand the market, and can do these listings more efficiently.  Why investors?  Investors who are flipping homes have taken the time to understand the market and offer a quality home. I want to help them grow their business and sell their homes for less. 
     
  • What does your service include?: This fee includes all of the traditional real estate agent services (here’s a great article on the benefits of listing with an agent).
    • Advise on steps to get your maximum value (upgrades, rehab, repairs, staging, and more).
    • Post a For Sale Sign (where allowed).
    • Advise on pricing.
    • List the property on the Multiple Listing Service.
    • Advise on complying with state and local laws.
    • Manage the showing process.
    • Provide ongoing updates on listing progress.
    • Present offers and negotiate.
    • Advise you on the closing process.
       
  • Do you offer more than a typical agent?  This fee includes everything above, and a few things you won’t see from other real estate agents.
     
    • Promoting your listing to our proprietary “Buzzmaker” digital universe. We’ve spent time (more time than I’d like to admit) researching and testing the best digital universes to reach potential buyers and have developed a special digital universe to help promote our listings. We want to do two things: 1) get your ad in front of other real estate agents and 2) reach potential buyers who may be open to your listing.
    • Promoting to investors. Many agents overlook the investor market because they’re not familiar or experienced with these sales.  Investors who purchase your property typically move quicker on decisions, close quicker,  place and less requirements on the sale of your home. We’re building lists of investors and keeping memberships with the top real estate investing associations, and promote all listings there. Not every home is a fit for investors, but we'll promote your listing to these networks.
    • Dropping flyers off to your neighbors. The Picket Fence team will drop flyers for your listing to 200 of your neighbors. If I run into a neighbor, I’ll talk with them and ask their help in spreading the word.
    • A “Bulletin Board Blitz.” We drop off off listing flyers to any local business within half a mile that has a bulletin board.  Know of a local business that you want us to be sure to stop by?  Just let us know and we'll include it on our list.
    • “Seller Training Program.” We offer a “Seller Crash Course” training program to help you better understand the different steps of the sales process. These pre-recorded videos can be watched anytime and include helpful handouts to help you manage your role in the selling process. The training isn’t required, but for sellers that want to feel informed and educated, these short trainings will help you feel more confident in your selling process.
    • Seller “Comfort Packet.”   I’ve organized a small package of items that could help you make the selling process a little easier.  
       
  • Are you available to help throughout the process?   Yes, my team and I are here to support you every step of the way.  I like to check in via phone at least twice per month, send regular - but not daily - updates on progress, and prefer email/text updates to calls.  Sellers that need more or prefer longer and regular calls may be a better fit for other agents.
     
  • I see that you’re a licensed agent in Wisconsin.  Do you offer this service there?   Yep!  If you want to list in Wisconsin, particularly the greater Milwaukee area, please contact me and let’s discuss.  
     
  • What do you charge if you represent both the buyer and seller?  Most listing companies charge you a flat percentage, often 6% - and they charge the full 6% if they find a buyer on their own.  I don’t do that. If I find a buyer, I charge an additional fee of $1,500 to represent the buyer - for a total of $4,500.